“You don’t need to have a big audience; you need to have the right audience.”

Matt Johnson

Matt Johnson is a marketer, entrepreneur, podcast expert, and musician. As the founder of Pursuing Results, a podcast PR & production agency based in San Diego, Matt runs a worldwide virtual team helping business coaches and agencies break in and dominate their niche through podcasting. Matt currently hosts niche business podcasts such as MicroFamous and Real Estate Uncensored and recently launched Podcast Pitch Assistant. 

The release of his book MicroFamous brought Matt the opportunity to reactivate relationships with some of his strategic partners while bridging connections with his thought-leadership clients, both current and future. It allowed him to demonstrate his thorough comprehension of what a thought leader is, what the business model looks like, and how to monetize that intellectual property from start to finish. 

In the latest episode of The Everyday Millionaire, Matt offers his view of the podcasting space and niching down by narrowing in on your target audience. Patrick and Matt discuss how to connect control to freedom and what that means for entrepreneurs to take command of their time and achieve a more effective outcome for their life. Matt also shares his values and how identifying them has played a crucial role in his life. 

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